OPC | Brand Philosophy - OPC
52117
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BRAND PHILOSOPHY

A range of unique body and hair beauty products, with balanced formulas based on precious plant extracts. A simple way to take care of yourself based on small everyday actions.

A concept developed according to different criteria aimed at solving all sorts of specific imbalances and problems. Each preparation is formulated according to the principles of nature and contains a mixture of essential oils with beneficial properties. Pure essences to cleanse, revitalise and moisturise the skin and the hair, using only health-giving botanical products with carefully chosen properties.

Organic Pure Care is the result of advanced research and innovative scientific technologies. Every single product in the range contains high synergistic concentrations of pure essential oils, extracted from plants and flowers according to ancient and traditional harvesting techniques. The precious healing properties, aromas and colours characterising each product are preserved using only completely natural methods, without the addition of harmful chemical additives.

According to the seasons of the year and the growth cycle of the plants, the range products may show slight variations in colour and scent. Every single preparation contains natural active ingredients.

MISSION VISION

Our mission is to protect and nourish hair and scalp by meeting the expectations of all professionals that make use of natural ingredients and assuring excellent results while protecting the health of customers and collaborators as well.
Organic Pure Care is based on:
An International Network constantly updated on the specific beauty industry skills;
An Ethic’s Code for hairdressers;
Exclusivity guaranteed by the choice of avoiding the on-line and retail stores sales;
Marketing communication always evolving;
A continue Research for natural/botanical ingredients for improving the performance on the healthy respect;
Training for salons for their managerial, commercial, technical and stylistic growth.
The above makes the Organic Pure Care Professional hairdressers part and focus of a joint project leading to the total customer satisfaction.